NSW Going Global Export Program
[Music]
new markets and exports manager for
tulloch wines I’m actually the fourth
generation in our family to be the
custodian of the family business my
father Jay whose third generation is
also involved along with my sister
Christina she’s our CEO she’s really
modernized it and grown it into the
really loved brand that it is today the
Going Global export programs have really
helped to guide me through the process
of
when you’re just entering a new market
how do you make those connections and
how do you find the value in that market
I’ve really actually been Guided by the
New South Wales Going Global export
programs in terms of which markets to
Target as well I’ve participated in
their programs over the last two years
first off with the South Korea program
and I’m very happy to say that as a
result of that program we have
established a relationship with an
export partner in South Korea generally
speaking you know you kick off with the
team that’s based in Australia from
investment New South Wales and then
after the first couple of calls where
you go through all of these introductory
information they then bring in the local
team that they’ve chosen to partner with
in country to really dig deep into the
laws the consumer preferences the
marketing they’ll go into supermarkets
and show you around virtually to see
what other products in your category
they have available already in market so
you can do a bit of a competitor
analysis and then the kind of final
points of the program are always a
meeting either in person or a virtual
meet the buyer program where you really
have an opportunity to connect with some
Distributors and buyers in Market I’d
really like to see us grow into another
two or three new export markets in the
next kind of one to two years now is the
time to start going and visiting some of
these people that I’ve managed to
connect with through the programs in
person in their countries
